Zinnov, meaning Zeal in Innovation, the leading management consulting company, has recently provided a study - “Software R&D and Globalization Insights”. The scope of the study is to conduct a global software R&D spend analysis across a group of software product companies. To gain insights on the topic multiple stakeholders such as Vice Presidents, Senior Directors, General Managers, were interviewed.
Some of the findings of the survey are:
• The impact of the economic uncertainty was visible on R&D budgets as companies planned to optimize on the investments over the last 12 months. Some of the small to midsized companies (less than USD 1 bn in revenue) have been able to keep the R&D investments low, as they offshore a significant portion of their R&D to low cost destinations such as India and China. For larger companies, most of the R&D investments (about 80%) are kept in the US.
• Most large companies are now looking towards keeping R&D budgets flat while increasing their investment on new products. This has led companies to invest more on new development related activities in the product development life cycle. As a result, the quality of talent has become critical and companies are now laying emphasis on hiring talent so as to maintain effective staffing ratio. The focus on quality mandates increased investments on R&D related workforce for a majority of companies.
• More development and QA/testing related work is expected to be sent to offshore locations hence reducing the total investment on mature products
• Most large companies are now looking towards maximized value, rather than a pure cost arbitrage in terms of their relationships with product development service providers. However, the percentage of outsourced projects is still pretty low meaning there’s a bright future awaiting outsourced product development (OPD) industry.
Source: Zinnov
Some of the findings of the survey are:
• The impact of the economic uncertainty was visible on R&D budgets as companies planned to optimize on the investments over the last 12 months. Some of the small to midsized companies (less than USD 1 bn in revenue) have been able to keep the R&D investments low, as they offshore a significant portion of their R&D to low cost destinations such as India and China. For larger companies, most of the R&D investments (about 80%) are kept in the US.
• Most large companies are now looking towards keeping R&D budgets flat while increasing their investment on new products. This has led companies to invest more on new development related activities in the product development life cycle. As a result, the quality of talent has become critical and companies are now laying emphasis on hiring talent so as to maintain effective staffing ratio. The focus on quality mandates increased investments on R&D related workforce for a majority of companies.
• More development and QA/testing related work is expected to be sent to offshore locations hence reducing the total investment on mature products
• Most large companies are now looking towards maximized value, rather than a pure cost arbitrage in terms of their relationships with product development service providers. However, the percentage of outsourced projects is still pretty low meaning there’s a bright future awaiting outsourced product development (OPD) industry.
Source: Zinnov
