Thursday, December 27, 2007

2008: seven new Russian techno parks to be launched

The first objects will start operating in Russian pilot techno parks in 2008, said Leonid Reiman, Russia’s Minister of Communications. He noted the infrastructure of the objects constructed is being actively developed and the first investment agreements are being signed.

The Ministry of Communications plans that in 2011 the output of seven pilot techno parks will amount to $4,7 bln, while the overall number of employees in the given techno parks might exceed 75 thousand.

Mr. Reiman said at the Global Investment Financial Forum in Moscow that the key mechanism of state support is currently revealed in co-funding the development of engineering, transport and other infrastructural items. Also this is going to give a serious boost to the Russian ITO industry. Currently this work is well under way.

Source: CNews

Friday, December 21, 2007

Russia: A turning-point in IT outsourcing

In 2007 the majority of the large Russian companies have shown a trend towards more positive views to IT project outsourcing, state the market players. The understanding that in conditions of the fast-paced economy it would be logical to transfer some of the enterprise's non-core functions to an external professional service provider facilitates this trend.

According to some expert estimation, over the past year the Russian outsourcing market has narrowed the gap in growth rates between it and Europe more than twice. Russian outsourcing providers report that large domestic companies are becoming less prejudiced against the IT segment. As of now quite a few companies in Russia realize the financial benefits of enlisting help of the independent service providers. However it is particularly justified in such cases when the number and complexity of projects is increasing rapidly but there are no sufficient in-house resources for handling the work on their own. The customer gets immediate access to a team of professionals, which, should they decide to rely on their own resources, might take several years to staff. In conditions of the fast-paced economy, transferring the company's non-core operations to an external specialized service provider is more than beneficial.

According to an insider's view, the Russian IT outsourcing industry wins more and more confidence among the world's leading vendors, like IBM and HP, for example, in such services as application development and maintenance and support. Russia is a promising destination and the companies actively intensify their outsourcing activities in the region. Correspondence to the international quality and business standards such as CMMI and ISO is considered to be one of the decisive factors in selecting a service provider. These standards also help plan further ways for improving the IT services quality. Today the share of the outsourcing services in the total IT market does not exceed 2,5%. However the experts are confident the segment is going to expand. The number of projects, customers and, as a result, Russia's IT expertise level is augmented rapidly. The growth rates demonstrated by some of the Russian ISVs in 2007 indicate that the Russian outsourcing market's 50% increase reached in 2006 will be surpassed, state the CNews experts.

Source: Cnews.ru

Friday, December 14, 2007

IT Services market buoyant in Russia

According to a recent research by Renaissance Capital, one of the largest financial and investment corporations in Russia, the IT services industry (IT consulting, software development, etc.) will be the fastest growing sector of the Russian IT market. Analysts expect the demand for IT services to grow by around 25 % in 2008 and 2009 compared to 20% growth in IT products demand for the same period. In general the growth rate if the global IT market have a bit slowed down and amount to 6.7% in 2007.

Russia is the second most rapidly growing IT markets in the world after India. Analysts from Troika Dialog suppose its annual growth rate will keep at 18.3% till 2010, whereas India will be ahead by minor 0.8%. These predictions were released at the November conference “Investment potential of Russian IT Companies” Conference organized by Vedomosti newspaper. IDC experts are also optimistic and say that Russian IT market will reach $27.6 billion by 2010.

Source: Vedomosti

Thursday, December 13, 2007

Russia’s tempting ITO opportunities

While India is still the mainstream IT outsourcing destination in absolute figures, it’s no longer the unconditional choice. It appears Russia is becoming increasingly seen as an alternative to India's dominance, says Karen Geldenhuys, newly-appointed MD of IT recruitment company Abacus Recruitment.

Geldenhuys says companies unwilling to invest all their IT outsourcing resources in one country, or who are simply looking for an alternative, are turning to Russia. … Russia boasts a growing number of IT outsourcers, offering anywhere between US$8 000 and US$14 000 for a programming job, according to the latest reports.

Geldenhuys says Russia is now parading its IT industry as a strong alternative in the outsourcing environment. "It is offering what it claims is top quality, cut-price programming, with the renowned Russian efficiency and a big pool of highly educated programmers."

Furthermore, reports show that income generated by exported Russian IT services were raised to US$450 million in 2004. “Not big in global terms – and certainly a drop in the proverbial ocean compared to India's US$20 billion industry – but it is certainly a definite trend upwards.”

"Russia is not a sleepy hollow. It … boasts expertise in a number of hi-tech areas, including aerospace. Additionally, the country's programmer population presents a strong front, boasting a 250 000-strong software engineering force – more scientists per capita than Britain, Germany, India and France.

“US companies seem to have taken note and have established R&D centres in Russia. Those making the move include Motorola, Siemens, Sun Microsystems and Intel,” she concludes.

Source: ITWeb

Monday, December 10, 2007

Forrester says: Outsourcing to Eastern Europe is a great option for the European companies

When do Indian outsourcing services providers fail to fit the mould? This is the question Stephanie Moore, VP at Forrester, raised at their annual Services and Sourcing Forum.

In terms of outsourcing, India may not always be the best decision for a business, explained Forrester.

…India does have its drawbacks as an area, said Moore in her keynote. India is more expensive than many locations, travel can be difficult and the India’s infrastructure has difficulty supporting its growth, Moore added.

“One of the most important issues companies struggle with is time zones,” Moore said, adding “you don’t want critical systems supported by someone on the night shift, who probably isn’t the brightest in the company.”

Also businesses need companies with similar language and cultural efficiencies because “with translation very poor, there is even more risk on the communication capability of the relationship,” said Moore. It is difficult for many European companies to offshore to India because Indians generally only have knowledge of Hindi and English.


…whereas European providers such as EPAM Systems have much better onshore presence in non-English speaking regions. For instance, it maintains an account management office in Germany to serve local customers with no language barriers.

These statements also support many recent studies that proved that outsourcing success is all about the communication between the customers and providers. Never can SLAs be that sophisticated to foresee all possible challenges, so without close trusty relationship between the parties IT outsourcing deals simply will not work.

Of vital importance are also project management methodologies implemented by the service providers. Mature vendors make heavy investments in advanced tool set development. One of such proven products is Project Management Center, a unique web-based collaboration environment for software development and other IT projects.

Although China is often assumed to be the answer to the problems occurring in India, because of its large amount of resources and strong education systems, China is not that appropriate for Western companies”, Moore said, adding “China will be an answer at some point but not for the next three or four years or so.”

China has language issues and intellectual property issues, such as companies are hyper sensitive about privacy related customers data, Moore said. “Also, there is not a mature market there yet, with the largest indigenous service provider having just under 2000 people.


In terms of outsourcing, Eastern Europe is “a great option for European companies” in terms of skills, time zones, cultural compatibility, and communication flexibility, especially if you choose a large local player with sufficient scalability. For instance, the market leader in software development outsourcing in Central and Eastern Europe, EPAM Systems, has over 3,500 resources and focuses primarily on large, mission-critical projects. The company has made successful deliveries in 13 languages in 30+ countries.


Source: IT Week

Friday, November 30, 2007

SAP CIS made the top 3 selling SAP units worldwide

This year SAP CIS made the top 3 selling SAP units worldwide,” - said Jovan Maryanovich, SAP CIS Managing Director, at SAP Effective Enterprise Resource Planning Forum in Almaty, Kazakhstan.

Although the US and Germany lead SAP’s sales of Enterprise Resource Planning (ERP) software, CIS made the top 3 selling SAP units in 2007 - reported Jovan Maryanovich, SAP CIS Managing Director. As it turned out the SAP’s share of enterprise applications market reached about 45% in the CIS, according to IDC and Gartner.

Jovan Maryanovich says SAP owns over 50% of ERP systems market in Kazakhstan and this achievement is quite remarkable. However KZ has still a long way to go till it catches up with the CIS sales leader Russia. According to IDC Russia analysts the sales of ERP solutions in KZ reached $14 million in 2006 (approximately $1 per head), compared to $30 million in Ukraine (approximately $0.65 per head) and to a colossal sum of $365.12 million in Russia (more than $2 per head) or $1 million per day. Interestingly enough is that the EPR prices in Kazakhstan and Russia are absolutely equal.

The major SAP’s competitor on both the CIS and world market of business applications is the Oracle Corporation. Elena Semenovskaya, Software Research Director at IDC, said in an interview to CNews.KZ that the highest local demand is for ERP Financials and Supply Chain Management applications produced by both competitors.

Source: CNews

Thursday, November 29, 2007

Demand for IT Outsourcing in Central and Eastern Europe is improving again

This week EquaTerra’s analysts published the results of their 3Q07 Pulse Surveys. Against the background discussions of 2008 outsourcing trends – whether the demand will go significantly up or drastically down – the EquaTerra’s findings look pretty optimistic.
Particularly, the survey revealed that demand for Information Technology (IT) outsourcing is improving and is especially strong in the Europe, Middle East and Asia (EMEA) markets.

The pick-up in outsourcing demand is strong across all major industries, and is occurring even as growth in many vertical markets, such as financial services, is challenged by a range of economic and demographic challenges.

Key trends identified in EquaTerra's 3Q07 Pulse Surveys include:

• Globalization of Outsourcing: The use of remote, lower cost offshore resources to deliver ITO and BPO services continued to grow during 3Q07. However, wage inflation in leading offshore markets like India and the falling value of the U.S. dollar negatively impacted margins of service providers with extensive offshore operations. This, coupled with changing buyer demands and the need for service providers to access talent with more diverse skills, further drove the expansion of delivery capabilities beyond the Indian market into locations like China, Central/South America and Central/Eastern Europe.

• Overall Outsourcing Demand Growth: 51 percent of EquaTerra advisors noted that demand for outsourcing services was up in 3Q07, and their outlook for 2008 was optimistic. Demand growth was strongest into the ITO market segment and in the EMEA market geography.

Stan Lepeak of EquaTerra noted: "The findings from our 3Q07 Pulse Surveys are generally positive in terms of the growth, maturation and globalization of both the ITO and BPO markets. While buyers still experience challenges with their outsourcing efforts, overall results have met or exceeded expectations, which has enabled outsourcing to become a commonplace tool that - regardless of broader economic and market conditions - buyers employ in an effort to improve their process delivery and reduce operating costs."



Supposedly Q4 results will add bright colors to the analysts’ sentiments, especially regarding software development outsourcing in Central/Eastern Europe and Russia.

Source:EquaTerra

Monday, November 26, 2007

Russian and Ukrainian IT Services

A couple of months ago Goaleurope experts were scanning ITO market of Eastern Europe and now have summarized their findings and a few facts about the industry.

We have identified over 150 companies of various sizes, vertical mix, product and services mix. One certain observation that came out of our research is that the industry is highly fragmented. These companies together employed over 50 000 people and generated $12.5B in revenue.


Goaleurope suppose there is a lack of resources in the services sector in Russia. However we find the annual supply of graduates with IT and IT-related degrees sufficient for the internal market demand. Despite being almost 80% smaller by population, Russia produces the same 200,000 graduates capable of entering the IT sector as India, according to Microsoft Research, and 20 times more scientists per capita, according to Forrester (source: Add Russia to IT Favourites, Global Services, 2007).

As mergers and acquisitions have become a global trend, Russian ITO industry is no exception:

The company Verysell (10th on our list with $470M turnover and 500 employees in 2006) has raised $50M in 2007 from Renaissance pre-IPO fund, Mint Capital, RP Explorer Fund, and Steep Rock to acquire IT services companies in preparation for an IPO.

In 2007 Systematica has announced an acquisition of the system integrator TopS BI, which in 2006 employed 475 people and generated revenue of $96M.

In 2006 EPAM Systems (US-based company with origins and development centers in Belarus) acquired Vested Development Inc. (Moscow, Russia, 400 employees) to create the largest software development company in Eastern Europe.


By acquiring VDI, EPAM expanded its geographical reach and increased scalability to better satisfy increased demand in IT outsourcing. Belarus and Russia locate EPAM’s major development centers with over 3 500 employees on board. EPAM offers a broad line of software development outsourcing services in the region.

The official figures paint IT market in bright colours: the IT services market has grown by 23% to $3B, representing 20% of the total IT market. The largest service segment was IT consulting and software development, which accounted for over 30% of the total market. The top vertical markets included financial services (21%), telecommunications (15%) and manufacturing (11%).

Noteworthy are also Russian IT export growth rates. The country's IT export-oriented outsourcing industry grew up to $1.7 billion at present, with a $5.8 billion forecast by 2009 and $10 billion by 2010, says IDC.

Compared to Russia, with population of 143 million, Ukraine (population of 47 million) has seen a considerably smaller IT services market. According to IDC in 2006 IT services market was estimated at $192M, which is over 20% more than in the previous year. Installation and maintenance of equipment and software products constituted 51%, system integration - 25% and software development - 10% of the total market.

In their latest study entitled “Outsourcing Ukraine 2007: The Capital and The Provinces" Goaleurope noted: "Ukraine has undoubtedly become the most attractive outsourcing destination in Eastern Europe. With the second largest population after Russia, a legacy of Soviet science and success-hungry entrepreneurs, the country boasts the fastest-growing software development industry”.

Source: GoalEurope

Monday, November 12, 2007

The Russians are coming! Why IT buyers are selecting Russian suppliers like EPAM

Five years ago, India was synonymous with IT offshoring. Today, that is not the case. IT buyers can find IT developers and engineers in every corner of the world.

Two areas are seriously challenging India's supremacy: China (position No. 2) and Russia (No. 3). Today, many IT outsourcing buyers are experienced offshore customers. They are going outside of India for specific skills they can't find there, in the US, or in Western Europe. And they want to mitigate risk by sending work to more than one locale and distribute their efforts in software outsourcing. Eastern Europe, Russia, and China have been the big beneficiaries.

According to the Russian Software Development Association (RUSSOFT), Russian outsourcers have enjoyed 40 percent annual growth since 2003; 2007 is on par to equal that growth spurt. EU and US-based IT outsourcing buyers are sending work to Russia because its suppliers have distinct advantages over both China and India. They include:

  • The ability to handle complex tasks. Anyone who grew up in the Sputnik era knows the former Soviet Union's emphasis on math and science. Today's for-export IT companies are enjoying that vaunted legacy. That's why Russian IT suppliers specialize in embedded software, mission-critical, complex applications, system engineering, multi-platform projects, and algorithmic work. Russian workers can tackle non-standard tasks essential for troubleshooting and new software product development.
  • An educated labor force. Half of Russian students major in science and math. That's 20 percent more than in China and at least twice the amount in India, Japan, or the US.
  • A deep talent pool. Today 1.3 million Russians have degrees in computer science or engineering, yet only 70,000 work in IT-related jobs. The deep pool will keep wages steady in the next 24 months. Compare this to India, where wages are going up by as much as 10 percent a year.
  • A stable workforce. Attrition rates in India routinely stay in the high 20s. The IT industry average in Russia is eight percent. A March 2007 IDC white paper entitled "Russia As Offshore Software Development Location: Should You Consider This Your Next Move?" found respondents discovered "price alone is a poor decision criterion which must be balanced by other considerations, not the least of which is the stability of the relationship, i.e. the rate of staff turnover." Labor stability means there is no need to overstaff projects to protect against high attrition. This saves money in the long run.
  • Speed-to-market for new product development. In today's intense global marketplace, companies have to stay agile if they are going to remain competitive. They have to feed the revenue cycle by thinking up and then bringing to market new products. The Russian's ability to handle complex projects has helped its outsourcing buyers reduce time-to-market of critical new products, which has helped their bottom lines more than the initial cost savings, according to the IDC study.
  • Cost. Russian salaries remain much lower than their counterparts in the mainstream ITO destinations, let alone in Western Europe or the US.
  • Geographic proximity. Russian's major IT centers, the ones whose residents have the greatest scientific knowledge, are three hours or less by air to any Western European capital, making Russian suppliers the natural choice for nearshoring opportunities. The time zone difference is more convenient for both EU and US buyers than India or China.
  • Cultural affinity. The Russian culture, business ethics, and mindset are closer to the EU/US than their Asian competitors.

    The benefits of working with EPAM, CEE's and Russia's ITO leader

    Currently there are dozens of players in the rapidly maturing ITO market. EPAM Systems, which was established in 1993, is the leader for many reasons:
  • Size, stability and scalability. Currently, EPAM is the largest software services supplier in Central and Eastern Europe by both revenue (estimated US $100 million in 2007) and head count (3,000 plus employees). Also, the company is one of the fastest growing firms in technology world and has been recognized among the Deloitte Fast 500 for six years in a row and by Software Magazine among the Top 10 fastest-growing software product and services companies in $30 and $100M revenue range category for 2007.
  • Efficiency and Quality. EPAM demonstrates sustained excellence in software engineering outsourcing following the latest development and technology standards. It uses a proprietary SDLC management tool designed specifically for distributed development using RUP and Agile methodologies. EPAM customers rely on its extensive outsourcing experience of 20+ million hours of successfully completed projects gained since its foundation in 1993.
  • Software vendor partnerships. One of the unique aspects of EPAM's delivery model is its close partnerships with major software vendors including Microsoft, SAP, BEA Systems, and Hyperion which EPAM serves as clients as well. "Such relationships are a sound competitive advantage which helps us bring cutting edge expertise to our corporate clients and help them to build complex, mission-critical applications based on the new, advanced technologies," says Arkadiy Dobkin, EPAM CEO and President. "Participation in actual new product development for the top software vendors in the world is an unbeatable, unique experience that prepares our teams ahead of the market."
  • US headquarters. EPAM is a US corporation based in New Jersey, which means it is subject to western corporate and intellectual laws; this is important because it simplifies the contracting stage and provides the highest level of comfort to US and EU clients.
  • Multiple jurisdictions. EPAM's buyers benefit from the company's global delivery offices in the US, UK, Germany, Hungary, Russia, Belarus, and Ukraine. Multiple locations also mitigate geopolitical risk. The company routes the work to the most appropriate spot based on technology skills and vertical industry expertise.
  • Strong onsite presence. EPAM currently has about 80 employees in the US and 200+ within the EU who provide strong interface to the company's development offices in Eastern Europe.
  • Marquee client roster. Some of the biggest names globally outsource to EPAM. They include Reuters, London Stock Exchange, Colgate-Palmolive, British Telecom William Hill, Empire and CareFirst BlueCross BlueShield, Schlumberger, Halliburton, SAP, BEA Systems, Microsoft, and Hyperion, to name a few.

    Today, IT buyers are developing a more sophisticated offshoring strategy. That's why they are turning to Russia in general and EPAM in particular to help them stay competitive in our global village.

    Lessons from the Outsourcing Journal:
  • India is no longer synonymous with offshoring. While other countries still have not challenged India's hegemony, buyers today are sending work to other places to search for specific skills and to mitigate geopolitical risk. They are selecting Russian suppliers for the following reasons:

    1. The ability to handle complex tasks
    2. An educated workforce
    3. A deep talent pool
    4. A stable work force
    5. Speed-to-market
    6. Cost
    7. Geographic proximity
    8. Cultural affinity
  • Buyers chose EPAM because of its:

    1. Size, stability, and scalability
    2. Efficiency and quality
    3. Software vendor partnerships
    4. US headquarters
    5. Multiple jurisdictions
    6. Strong onsite presence
    7. Marquee clients

    Source: Outsourcing-Center.com

  • Thursday, September 20, 2007

    EPAM: Success Offshore and Nearshore

    EPAM Systems (VARBusiness 500 # 281) embraces the global economy, maintaining a global headquarters in New Jersey, a European headquarters in Budapest, Hungary and a Russian headquarters in Moscow. This solutions provider delivers software product development, testing, maintenance and support services, as well as complex industry solutions, their customization and deployment to clients in more than 30 countries worldwide. EPAM's focus on solutions that provide cost-savings and high-end functionality drove this company's growth by 75 percent last year, resulting in revenue of more than $70 million. In an interview with CMP Channel, Arkadiy Dobkin, EPAM CEO and president, recently discussed how it conducts offshore and nearshore activity, as well as challenges it expects to face in the next six months.

    EPAM's revenue was an impressive $70 million in 2006. What is your target for next year, and how do you aim to achieve it?

    We plan to pass $100 million mark in 2007. In 2008, we expect to keep our company growth rate at 30 to 35 percent. However, the demand for quality software outsourcing services is very strong so there are good chances that we can do even better.

    Offshoring and nearshoring, EPAM's core competencies, are hot topics these days. Explain why companies seem to be turning toward nearshoring. What are the advantages? How is offshoring evolving to meet the demands of today's customers?

    EPAM's target markets include the USA, Western Europe, and Eastern Europe as well. We do offer both nearshore and offshore delivery capabilities in all those markets.

    Nearshoring has some clear advantages mostly related to potentially more effective communication due to better time zones alignment, more opportunities for on-site visits, and better chances for cultural compatibility. Some clients prefer nearshoring for the most important and complex projects. The maturity of the company and its process to support global delivery model are often much more important than proximity to the client in most cases for large scale projects where formal practices should be in place in any case. Very often vendors offer a combined model where the project team is spread among multiple locations including on-site, nearshoring and offshoring locations for different roles and activities. That becomes more and more popular recently. And, there are many situations when pure offshoring model is very effective. We delivered many large mission critical applications with small (less than 5%) on-site presence and have some long-term relationships where our teams of hundreds people do work 100% from offshore locations.

    What are some of the challenges facing companies that choose to outsource? Are those challenges different for those opting to nearsource? Please explain.

    In my opinion, most challenges are very similar and practically the same any company would face in any outsourcing deal even by working with a vendor across the street.

    Some potential advantages of nearshoring were mentioned [earlier], and those could be important in specific projects. I would still say that the general capabilities and expertise as well as specific matching skills and knowledge to the clients needs could be much more critical for the most projects than just a distance to the client location.

    What are some important characteristics that define a successful customer relationship in terms of outsourcing?

    Trust. When clients start to think about outsourcing as an extension of their own people and focus on how to use available capabilities of the vendor to achieve the final goal vs. being concerned mostly about "is that good to outsource or not."

    Clearly, before attaining such a relationship, a lot of efforts should be invested from both sides.

    What IT business trends do you see in the next six to 12 months?

    A multi-sourcing trend. Outsourcing is no longer driven solely by cost reduction. Customers seek specific skills, best technologies and suitable delivery capabilities, and thus are looking for multiple vendors in multiple locations to provide the best possible match to what they need.

    There has been a lot of merger and acquisition activity in the sector. Any plans to grow through acquisition, or will growth be organic only?

    There are different goals to be achieved with M&As. Sometimes, it's to increase scalability, acquire very specific skills or better position the company to the target markets. So far, we have been successful in utilizing such an approach to achieve our goals. We would consider doing it again in case of finding a good match, but we have no firm plans yet.

    By Jennifer Bosavage, CMP Channel
    Source: Channel News

    Thursday, July 26, 2007

    Large Companies Amount to 55% of Russian IT-Export

    According to Russoft research presented at the Russoft Forum being held in St. Petersburg the software export capacity and software development services amounted to $ 1,495 in 2006.
    Source: CNews Jun 22, 2007
    55% of the export was carried out by large companies (more than 120 people), 10% - by middle-size companies (from 35 to 120), 8% - by the small ones (less than 35), 5% - universities, 3% -informal developers units and 19% - foreign companies software development centers. Russoft mentioned the significant increase of the ready-made software stake in the overall export bulk as one of the main 2006 trends.

    Source: http://www.russoft.org/

    Tuesday, July 24, 2007

    Add Russia to ITO “Favorites”

    To outsource or not to outsource is not a question any more. The tricky point is where to outsource.

    At the Gartner Outsourcing Summit in Dallas in mid March 2007 it was reconfirmed that offshoring is no longer that India-centric as before, and is going more and more global with emerging destinations trying to adopt India’s success model. By 2012, India's dominant position will be significantly diluted by effective alternative destinations, the so-called challengers. At present smaller market players with relatively limited resources try to gain competitive advantage by narrowing their services specialization. Given that cost reduction is no longer the most powerful incentive to go offshore, the market repartition may be explained primarily by the need of the client companies for certain business drivers, specific expertise and niche skills, as well as “follow-the-sun” delivery.

    To be more precise, the challengers’ group currently includes the Philippines (9%), Canada (8%), Brazil (8%), Mexico (4%), whereas India, China, Russia make the leading trinity. Interesting are the changing preferences of the clients regarding ITO destinations. As the outsourcing needs are permanently upsurging among US and Western Europe’s companies, offshoring activity in Eastern Europe could triple from 2005 to the end of 2008, McKinsey predicts, and Russia has already become the industry engine.

    Niche skills in demand
    Taking into account the narrowing specialization of ITO destinations, it’s getting evident that there are no universal vendors: IT is the industry where Jack-of-all-trades can by no means be good at everything. This underlies multi-sourcing and multi-vendor trends, which mean transformation of sourcing strategies making them better thought-out, better corresponding to business goals, and thus more effective.

    A recent research titled “Adopt Disciplined Multisourcing in Your Organization” by Gartner shed light upon this trend: according to the analysts by 2010, organizations that continue to apply outsourcing as an ad hoc solution to tactical business problems will be dissatisfied with the performance of their contracts more than 70% of the time. Market leaders will instill disciplined multisourcing as a core competency for successful business operations.

    Lack of multisourcing management discipline will result in large-scale business disruption among buyers, suppliers and their value chains. In other words, CIOs can no longer use outsourcing in an ad hoc way and enjoy success. What they need to do is to think twice on how to best tie outsourcing strategy with their business one, to shape their needs clearly, and find the best skilled labor for each particular task choosing from a number of destinations.

    Growth catalysts.RU
    Named one of the 3 IT outsourcing global leaders by Gartner, Russia gets into gear making over 40% leaps forward annually. Below is a chart from the Third Annual Survey on Russian Exports of Software by the Russian Software Developers Association (RUSSOFT):



    The fact that the total value of its IT market grew 25 times (from 550 mln to 13.6 billion) over the last 7 years speaks for itself. The IT export-oriented outsourcing industry grew nearly same fold up to 1.5 bln at present, with 5.8 bln by 2009 billion forecast by IDC Group and 10 bln by 2010. And it’s only for a start!

    Russian ITO market is growing rapidly and is expected to keep pace adding 40-45 percent in 2007, according to neoIT. It’s quite likely that it will even accelerate and exceed the forecast rate as Russia is project by project proving its first-class services thus attracting more and more customers. Important to note is that what Russia is respected for is complex software engineering capabilities, which require special skills, agile mind, and talent. A 2006 study by the FCREUE, the Haas School of Business, and the University of California at Berkeley showed: "In terms of education and experience with complex software development tasks, Russian programmers likely outrank all others."

    The study mouths the unanimous opinion of analysts. Another one by Ernst&Young focused on skills and training of Russian IT workforce and here is the summary table:



    Russia India Israel China Ireland Singapore Malaysia Mexico Philippines
    Skills &
    Training
    A+ A A B B B C C C
    Source: PRTM (Pittiglio Rabin Todd McGrath), Ernst & Young

    Selecting a Local Provider
    Though the Russian IT industry has been growing fast, it is still pretty young, and many emerging providers are inexperienced and not known abroad. So, it is critical that customers visit a provider's office or delivery center. This allows establishing personal contact with the possible provider, get acquainted with its workflow, facilities, etc. They must also ask for client references.

    Moreover, with dozens of newborn providers emerging each year in Russia, mid-size and large market players seek merger opportunities to gain more weight. 2006 and 2007 have seen several deals, in particular Exigen Services merger with StarSoft Development Labs; Bulgaria-based Stone Computers joining IBA Group; and EPAM Systems acquisition of VDI.

    The education in Russia, and former USSR region as a whole, is one of the strongest growth supporting elements. The Soviet Union bequeathed to Russia a world-class education system with a strong emphasis on science and mathematics. Forrester characterizes Russian engineers as “exceptionally well educated developers who can perform extremely complex jobs, and a great understanding of engineering and financial services domains are core strengths of Russia’s outsourcing industry”.

    Despite being almost 80 percent smaller by population, Russia produces the same 200,000 of graduates capable of entering the IT sector as India does, according to Microsoft Research, and 20 times more scientists per capita, according to Forrester. Whereas India as well as China often tries to achieve higher quality of work increasing the number of the employees involved, Russia has a different quality-quantity ratio. So there is nothing surprising that namely Russians win various professional programming competitions, whereas Indians often have to cherish hopes for the podium.

    Significant for outsourcing engagements are also foreign language skills, which are still to be improved in Russia. India is a bit ahead in this issue, but these calculations must be taken with a pinch of salt. English fluency is among the top priorities in the current school and college+ education, and the picture looks much more optimistic now than 5 years ago. It’s also necessary to note that it’s not only English that Russian IT specialists know. Growing is the number of German-speaking people which is good news for Western Europe and additional market opportunities for Russian vendors.

    Another key consideration for companies seeking offshore partners is employee attrition rate. Vendor’s labor force stability crosses out one bullet on the client’s risk list, that is, the quality is unlikely to fall off and there’s no need to overstaff the project which does reduce costs. Not only skilled programmers does India lack, but also experienced middle managers, said recently Gartner analyst Frances Karamouzis. Currently Russian ITO providers can boast 3-4 percent attrition rate versus India’s 30+. Does this make sense? You bet!

    Far-reaching designs with rapid returns

    Much time has been lost and Russia has to play catch-up with India. True. And the more is done to acсelerate this process, the better. You may ask what effort is made now in high-tech industry. They say government support is small compared to that in India. However the lack of it can be already removed off the hurdle top-list for Russian IT sector development.

    Russia's over-dependence on the raw materials has much been criticized both in the West and locally. After his visit to Bangalore in 2004 inspired by the impressive results of the transformed Indian economy, Vladimir Putin instructed the government to elaborate and enact the measures that would help create favorable conditions for exporting IT services in order to diversify the economy by unlocking the country's significant intellectual potential through entrepreneurship and investment in non-energy-related research and development.

    As a result a number of government initiatives and projects have been proposed and planned for implementation in the very near future. For instance, the Ministry of Information Technologies and Communications (ITC) has already started the work to create a dedicated authority - Federal Agency for IT Exports Development. The agency will analyze the exporting potentials, provide marketing support and conduct PR activities.

    A dedicated Russian Investment Fund for Technologies and Innovations is being created by the ITC Ministry in compliance with the instruction of President Putin and is expected to become completely private by 2010 with the state's share in the fund making up around 25 percent by the end of 2007. International IT corporations participate as co-investors, and some of the British and American financial institutions representatives who invest in IT and know the Russian market perfectly well are ready to make financial contributions.

    Importantly, Russian software exports are exempt from VAT payments, whereas Forrester predicts some problems for Indian companies in the near future: the tax-free status of software firms in India comes to an end in 2009, and there is a powerful political coalition which plans to oppose to the renewal of such regime. It took pretty a while for the Kremlin to grasp the necessity of suchlike amendments, but since January 1, 2007 IT companies enjoy these remission which enabled them to increase investments into business development and push up their production volumes.

    Another frequently mentioned trouble of Russian high-tech industry is infrastructure underdevelopment. In absolute figures it looks pessimistic for the post-industrial US and Western Europe. Experts say Russia lacks PCs per capita, roads, broadband is still costly, and so forth. In a recent Gartner’s study entitled “Best Practices in Offshore Outsourcing” they figured out what level of risks several popular ITO destinations have. Russia’s overall climate was rated “good” with “poor” infrastructure spoiling the bright picture. However it must be noted that telecom is developing rapidly and already now Russia possesses a good quality and reliable telecommunications infrastructure, including physical and power infrastructure. Interestingly, that of India also leaves much to be desired and was rated “fair”.

    Are there any measures taken to improve the situation? Sure. Over a dozen of industrial technoparks in the areas of the cities with largely unused human resources and scientific potential are being developed. As a result, 19,000 jobs are to be created by 2008, and 75,000 by 2011. As stated in the program adopted by the government in March 2006, such parks shall be set up in all over Russia – in Moscow, St. Petersburg, Tyumen, Nizhniy Novgorod, Kaluga and Novosibirsk regions, and in Tatarstan. Intensive construction operations are to be launched within the next year, and in two more years time the parks will start to look for investors. At present several technoparks are already being engineered and constructed in St. Petersburg which is set to be one of the most technologically packed zones in Russian IT. In addition, the Novosibirsk region authorities have passed the decision to initiate a large-scale construction of a technopark located in the vicinity of Academgorodok (Academic Town).

    Project of the technopark in St.Petersburg (source: CNews)

    Russian ITC Minister Reiman said at CeBIT 2007 in Hannover, Germany – the world’s largest IT and Telecom tradeshow – that the annual production output of these techparks may exceed 4 billion dollars. He also pointed out that as far as the Russian industry develops, it may raise 40 billion dollars in revenue by 2010.

    Legislation is viewed as another Achilles’ heel of Russia. Intellectual property protection is what Russia is criticized for, but here 2 points should be kept in mind.

    First, in terms of legislation much is done to improve intellectual property protection. Russia’s IT Minister Reiman said Russia will step up its fight against IP violations as part of effort to gain admittance to the WTO. Second and most important, leading Russian vendors seek stable relationships with customers and therefore do put special attention to security. The primary areas they try to cover in their IP protection policies are NDAs, additional employee confidentiality contracts, project related IP protection and document control.

    Credibility witnessed
    What do you know about doing business in Russia?

    The media sometimes speculate on this topic and continue to insinuate some distrust flair about the business climate and dealing with the Russians. Recently an analyst from Gartner commenting on Russian ITO trends said that it could take years for Russia to overcome the common perception of being a difficult place to conduct business. However a closer look at the situation makes it clear that experiences and impressions differ and it’s not that risky and insecure to partner with ex-Soviets.

    The American Chamber of Commerce in Russia (http://www.amcham.ru/) recently released their special report prepared in cooperation with Ernst & Young and the RUIE Expert Institute for AmCham‘s 8th Annual Investment Conference. It states that “2006 proved one of the most successful for Russia over the last 16 years. The country is steadily developing and exceeds many transition economies in growth rate.” The Russian government demonstrates understanding of still existing economic problems and heads at solving them within a short-term period. In general, the situation in the Russian financial system may be described as stable. It demonstrates growth in aggregate assets and intensification of market trade, says the report. World business leaders like General Motors, Toyota and Ikea understand this very well, and Russia is now enjoying a foreign direct investment upsurge, with $17 billion entering the country in 2006.

    These rapid changes in Russian economy, in general, and IT industry, in particular, are witnessed by American companies conducting business there. Russia is a reliable trading and business partner, and a vast market with broad opportunities. According to a recent American Business in Russia Survey by AmCham “92% of U.S. companies in Russia believe that continued commercial engagement with Russia is positive for American business”, and 86% believe that Russia’s upcoming membership in the WTO will bring new opportunities for them. President of the AmCham in Russia Andrew Somers calls Russia ”an engine of growth for American companies”. For instance, Kirill Korniliev, Country General Manager, IBM East Europe/Asia (IBM in Russia & CIS), says: “In 2006 IBM's business in Russia grew by over 20%, and in the most recent quarter (Q4 2006), IBM's growth in Russia exceeded 38% – faster than in China, India or Brazil.”

    Next move to Russia

    A whitepaper titled “Russia as offshore software development location: should you consider this your next move?” by IDC provides a deep insight into Russian IT industry basing the research on in-depth, executive-level interviews with 20 Western European and US companies that have used Russian software and services companies for delivering on offshore development projects.

    The thorough analysis proved that crucial for customers is the ability of Russian vendors to deliver on high-end, technically complex projects, strong technical skills, understanding the business needs of the customer and translating these into the final product. American organizations often perceive Russia as being a closer cultural fit than e.g. India, China, and the Philippines, states the study. This together with time zone fit and acceptable cost makes up the group of softer factors, less important but still influential.

    The study also found that for custom application development engagements, customers value the ability of Russian companies to tackle non-standard tasks, which are essential for trouble shooting and product development. These findings are also in line with neoIT’s estimations that Russian vendors create a differentiator from lower-priced offerings from Indian companies by focusing on top-notch software and embedded software product development.

    Selecting a local vendor
    However there are a number of issues one needs to keep in mind when engaging with a Russian vendor. Russian IT industry has been growing fast but from a nascent stage. It’s still pretty young and many of the emerging vendors are unknown abroad and yet inexperienced. It doesn’t mean you should shun them: just weigh the pros and cons.

    Here some recommendation may be useful. First of all, customers are advised to visit a vendor’s office or delivery center. This step allows establishing personal contact with the possible provider, get acquainted with its workflow, facilities, etc. Second, it’s always good and convenient to learn by others’ experience, so asking for references of the vendor’s clients does sound sensible.

    Still Russia lacks promotion on the world market and this used to impede its stepping out from the shadow of India. Nonetheless the situation is changing. RUSSOFT joining the majority of domestic vendors holds annual Forums (this year held in St. Petersburg on June 20-23) which have become the mouthpiece for the whole industry, including many local vendors, not only market leaders (see the chart) but also smaller companies each having something unique to offer.

    Company Staff Revenue, $ mln
    EPAM Systems 2,700 80
    Luxoft 2,220 68
    IBA Group 2,000 61
    Exigen Services 1,800 55
    Reksoft 350 11.4
    Top Russian ITO companies, 2006 (Source: “Russia as offshore software development location: should you consider this your next move?”, IDC)

    Not only locally is more and more consideration given to Russian high-tech players, but also globally. It’s no wonder that there was so much hype around Russia at this year’s CeBIT which welcomed 77 nations and Russia as “guest star”. With top state authorities opening the event, Russia nearly doubled the number of its representatives vs. last year and made the top 5 list of largest exhibitors.

    Consolidating to boost scalability
    Together with the whole IT industry growing are local vendors, too. The majority of serious market players report 40-60% annual growth in 2006. This stands for organic growth, however non-organic one derived from acquisitions and mergers is also a factor.

    Recently analysts noticed definite consolidation trends within global IT outsourcing industry. With constantly intensifying competition between the vendors it’s getting more and more evident that the bigger the company, the easier it is to win contracts and gain credibility.

    On the wave of hot discussions on outsourcing contracts failures clients have become more careful in vendor selection. Although the major reason for unlucky outsourcing engagements is considered to be lack of communication between the parties, certain dependence between the size of the vendor company and the success of the deal exists. Larger vendor aim at expanding their presence as many countries within their target markets as practical in order to make communication with the clients easier. This increases the client’s chances to find a vendor’s office onshore or nearshorе, and gives additional time and cost advantages. Understanding the necessity to increase communication and having better opportunities to do it, clients are likely to choose a 2,500 – 3,000-strong vendor with offices in at least 5-8 global locations vs. a smaller and geographically more limited ones (other things being equal).

    Global market trends have reached Russia as well. With dozens of new-born vendors emerging each year, mid-size and large market players seek merger opportunities to gain more weight. 2006 and already 2007 have seen several deals, in particular 1,800-strong Exigen Services merged with StarSoft Development Labs, Bulgaria-based Stone Computers joined IBA Group, EPAM Systems acquired VDI. Particularly the latter merger was a milestone for the industry as it solidified EPAM’s leadership in the vast CEE region, making the combined company the largest in headcount (2800+ at the moment), the most regionally diversified (20+ offices in 7 countries), and broadest service line.

    These and most of other smaller deals have similar root causes. Vendors seek rolling out operations in new markets, expanding onsite, onshore, and nearshore presence, access to richer talent pool with unique expertise and specific skills. Interestingly, new target market spot include Russia itself, too.


    On the right way
    Russia’s domestic demand for IT services is going up fast. In their BRIC’s analysis Goldman and Sachs forecast that by 2050 the Russian economy overtakes that of Germany, France, Italy and the UK, automatically becoming a huge target market for IT services. While the majority of projects today are coming from the US or EU, in the future more and more IT services will be requested by Russian local clients.

    Though some analysts predict a downturn in the amount of outsourcing deals and offshoring activities, others stay optimistic. Eastern European countries are poised to take more offshoring business, however, due to their attractive regulatory environments as well as close proximity and cultural ties to Europe, according to a study by the Economist Intelligence Unit (EIU). As far as Russian vendors are concerned, they feel pretty secure against possible business activity slump thanks to their target markets’ stability and, most importantly, to their focus on complex projects which can be developed best of all by the Russians.

    Given all these factors, it’s evident that Russia is unlikely to fall out of favor as an ITO destination. The country has already entered the market in a big way and is unlikely to leave the road!