Friday, December 9, 2011

Redefining the Role of Outsourcing in Travel

By estimations of most independent analysts and analytical agencies, one of the world's largest industries – global travel and tourism – is going to experience growth in the upcoming 2012. According to PhoCusWright, a global travel market research company, the overall travel segment grew last year at 7%, and is forecasted to show further significant growth. The positive tendency is largely powered by modern technologies and the ease and accessibility of online travel that leapfrog the industry forward. Advanced search engines, mobile phone applications and social media recommendation sites all revolutionize the ways we used to plan our trips and mark the high-day of a new age in the travel industry.

The software and IT services companies engaged in travel software development continue to see good demand growth. Travel companies are constantly looking for new ways to improve user experiences for target consumers and create a more personalized approach. Ultimately, suppliers want to make sure that clients gain more value with them than with competitors.

In the global rivalry of IT vendors to demonstrate best practices in travel software development, Eastern Europe occupies one of the leading positions. Vast talent pool and engineering expertise, multiple language capabilities, stringent data protection laws, as well as favorable cost factors and cultural fit make Eastern Europe a convenient option and a preferred nearshore outsourcing destination for most Western European clients.

It is time for the travel industry to be more innovative and attractive for consumers and the travel suppliers can’t afford to miss out on such opportunities.

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