Monday, December 19, 2011

Trends in Outsourcing – Eastern Europe Keeps Ground

2011 has been a favorable and intense year for the European outsourcing market. Western European countries and the UK confidently forge ahead and strive to occupy a bigger share in the global ITO market, challenging the United States. Let’s look at the major trends of the declining year that shook the outsourcing market segment in Europe.

An increased demand in outsourcing services from Western clients position Eastern Europe as a major nearshore destination. The opportunities here are huge, yet relatively untapped. With a history of deep dedication to science and engineering education, rising economies, and other compelling advantages in outsourcing, Eastern Europe has got all the potential to be a key player in the ITO branch. According to the recent survey from IT Sourcing Europe, the most attractive locations for the outsourced nearshore IT development are Ukraine, Poland, Romania, Hungary, Belarus, and the Russian Federation.

As for other tendencies dominating the market, a recent Forrester’s report “Market Overview: European IT Infrastructure Outsourcing” emphasizes cloud-based services as the driving force of the software market. The BPO space is flourishing in both voice and non-voice operations – leveraging the multilingual capabilities, call centers continue to rise. Other BPO processes like F&A are also seeing a lot of activity.

Other key trends include:
• Deepening of niche capabilities and high end IT solutions;
• Expanding of operations in new emerging locations;
• Capturing of the untapped IT talent pool in Eastern Europe.

Source: Global Services

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